Hi, I’m Zachari.

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I design thoughtful websites where the details do the talking, and sometimes I write about business. Twenty years online teaches you things. I took notes.

Blog

How Humans Read Websites (And Why They Mostly Don't) Write for Scanners. Readers Take Care of Themselves. Working Memory Is the Real Bottleneck The F-Pattern Is a Symptom, Not a Strategy Information Scent: Why They Click (Or Leave) Banner Blindness Is Hiding Your Call to Action