Zachari SaltmerA sales book built on a simple frame: you are always selling to a brain that predates language. Whether you accept every claim or not, the practical takeaway lands: put the contrast, the proof and the picture where the fast brain lands first.
Library
Neuromarketing
Read · October 2025
Thoughts
Directly on-topic for my day job. Renvoisé's argument is that the decision happens below the language, so the sales message aimed at the reasoning brain arrives after the verdict is in. It reads as a sales book and works as a web-design book: the six stimuli map onto above-the-fold decisions almost one to one.
Learned
- The old brain decides; the new brain writes the memo justifying the decision afterwards.
- Six stimuli cut through: self-centred, contrast, tangible input, beginnings and ends, visual, emotional.
- Proof beats claims every time, because contrast is the only thing the old brain reliably notices.