Zachari SaltmerPart science journalism, part case file. The framework is three steps long, and Duhigg’s real subject is what happens when organisations run on the same loops people do. Changed how I look at every automatic behaviour, mine included.
Library
The Power of Habit
Read · September 2023
Thoughts
The habit loop is the rare psychology framework that survives contact with your actual morning. Duhigg earns it with reporting rather than theory: Cinnabon positioning, Febreze's accidental origin, Target's pregnancy-prediction model. The golden rule is the whole book, and the rest is evidence, which is exactly the right ratio.
Learned
- Habits run on a loop: cue, routine, reward. The cue and the reward stay; the routine is negotiable.
- Keystone habits like exercise and sleep drag other habits along with them. Fix one, get several.
- Belief makes the loop stick, which is why groups outperform willpower: borrowed belief is still belief.