Logos grounded in the psychology of visual processing: shape, colour and pattern that communicate before a single word is read.

What you get

A logo designed to be recognised in fifty milliseconds, work at favicon size, and still make sense in five years. Not a trend. Not a template. A mark that earns its place.

The process

  1. Understand the audience. What they respond to before language enters the picture.
  2. Explore in greyscale. Shape and form first, colour last.
  3. Deliver a system. The mark, the variants, and the rules that keep it consistent.

Who it’s for

Small businesses that need to look established, rebrands that have outgrown their original mark, and anyone whose logo was designed by a cousin in 2011.